A few weeks later on a Saturday afternoon, the place was packed.
“It worked! You really pulled it off. How did you get D.J. Cyanide, one of the biggest DJs around to agree to do this?” Carl asked Dustin.
“Well, I’m a fan of his and he’s a fan of a certain product. I just called in a favor” Dustin answered.
“I’ve never seen so many people here before. This is bigger than when 94.1 ZROK did a remote from here 15 years ago!”
“And everyone’s eating sandwiches!” Dustin added, rubbing his hands together in a sinister fashion.
The place remained at capacity until closing time. Dustin and Carl had to practically beg a few stragglers to leave so they could clean up and count the day’s money.
“We did well, Dustin. This is by far the most successful promotion the store has ever done” Carl said as he sorted debit receipts from credit receipts.
“This is nothing, bro. This just gave the public a taste. The real “W” will come when the people are trying to smash down the door to get more”
“Your mouth to God’s ears”
“Ha! God…I’m not sure He’s gonna be a big fan of this endeavor”
The next day Carl saw a crowd in front of the store as he pulled up. It was only 7:00am and the store wouldn’t open for another three and a half hours. He was there to make the day’s bread.
The crowd cheered as Carl stepped out of his car.
“Sandwich man!” a man in the crowd shouted.
“We’re hungry!” another voice shouted.
“Folks, we don’t open until 10:30!” Carl said “I still have to make the bread”
“I’ll take some dough raw!” a voice cried. It was followed with a salvo of “Me too!”
Carl had a sinking suspicion that he may have gotten himself in over his head.
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